The Gray Hair Speaketh

Advice that is largely Unsolicited..

What does it take to run a successful digital business in India?

This was the topic given to me, by the organizers at the Shailesh J Mehta School of Management, I I T Mumbai. Originally meant to be a panel discussion (would have been a very interesting one, I bet), it was later converted to a talk by me.

Even as I was preparing my thoughts for this subject, I posted the question on my Facebook page to ask my friends, what they reckoned, does it take to succeed in a digital business in India. And I got responses that included the need for velocity, passion, doggedness, understanding local nuances and culture, etc.

Which were all right, in their own way.

But I guess all of those factors, and many more, are relevant for just about any business, and not particularly digital businesses. So focusing specifically on digital businesses, and for India in particular, I put some thoughts together.

It was important to appreciate key words here, viz.

Success – not about winning a business plan competition or getting angel funds or even VC funds. Success, for this context, was about generating a sizeable business, making money (as against burning money), creating a brand, perhaps an IPO, etc.

Digital – every business nowadays has some digital component. So we are not referring to those. We are also not referring to creating applications for deployment on the digital space. Since creating applications is a software business, whether for online space or otherwise. So digital in this context, was about close to pure-play digital businesses, typically online types like e-commerce, services on a digital platform, portals, and the like.

India – for me, meant that the operations are based here. But that is not to stop serving a global market.

With that context, and focusing more on the business side and less on the technology side, this is what I put together (note that bullets are cryptic, as there was talk that supported these; so, not sure if all of the points get across – no, don’t have the time right now, to elaborate the points!):


Would love to have your views on the subject. Please share in the comments below.

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September 25, 2010 Posted by | Ecommerce, Startup, Technology | , , , , , , , | Leave a comment