The Gray Hair Speaketh

Advice that is largely Unsolicited..

EasyOrganicProducts.com – Online Store for Organic Products

Priyanka Baya asked me to do a reivew of EasyOrganicProducts.com.

Easy Organic Products

Easy Organic Products

Category: B2C -> E-commerce -> Organic Products

What does it do?
EasyOrganicProducts.com is a regular online store selling a wide range of Organic products.

What more?
Shipping is from Singapore. Default currency is also SGD. However products are offered to be shipped all over the world. There is a store delivery mentioned, but I could not locate any reference to a store address.

My quick two cents:
The store probably runs okay because of the product range and a working operation. However there is ample room for improvement. The store comes out looking quite amateurish in all respects, by normal e-commerce standards. Simply getting best e-commerce practises in place, and combing the site to fix the various errors, will lead to significant improvement.

Wisdom Nuggets in more details:
1. On the home page, the fonts and layout is all over the place. Using too many bold tags, and also a lot of ampersand signs “&” is a quick indication of an amateurish effort. Add to that, the vast open spaces in the center whereas the left and right columns run longer. Obviously opportunities have been lost to position then, some large sized images of best sellers.

2. Speaking of best sellers, in that list, there is repeat mention of Gift Vouchers. It is clear that this list comes out of a database, and there isn’t an easy manual fix to it. A customer would like to know that Gift Vouchers are popular, you are wasting an opportunity by listing 3 denominations of Gift Vouchers as best sellers, on your home page.

3. The testimonial link from the home page goes to an inside page where there is only one testimonial. Looks embarrassing.

4. Product images can be improved. There could be larger sized ones, multiple views and in some cases, videos too. All of these are quite par for the course, these days.

5. The SEO effort is not present. Almost all pages return the same page titles, for example. For a small e-commerce site, this can make a big difference to the overall sales.

6. Links don’t work right once you are in the wholesale area of the site.

To repeat, due to the interesting product range, the site probably does decent sales. However, clearly there is huge room for improvement and it can scale newer heights, if it can fix many trivial misses.

At this time, the site looks like a good “organic growth” (pardon the pun!) business, but does not show the potential to become a huge winner, which it has potential to become.

GRAY SCALE RATING: 1.5 / 5.0

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March 17, 2009 Posted by | Ecommerce, Startup | , , , , | 2 Comments