The Gray Hair Speaketh

Advice that is largely Unsolicited.. – collaborative SaaS project tracking tool

Priyanka Dalal asked me to review their business at


Category: B2B -> SaaS -> Collaborative Poject Tracking

What is it? is an online, collaboration software to track a project between team members, potentially located anywere globally.

What more?

DeskAway is a very easy to get interface with simple, step by step instructions on what all it offers, and how it can be used. The features packed application can be¬† delight for any colloborative activity, which can be defined as a “project” form. Offered in a SaaS structure, the use of the application is easy on the pocket for users, and yet, it should earn DeskAway good money, for large scale adaption.

My Quick Two Cents:

My quick two cents are all positive! The site is done very well, with a lot of thought, and addresses a large scale requirement in terms of collaborative project work. I would believe that DeskAway wil get excellent response and is poised to be a winner.

More Wisdom Nuggets:

1. Like I have mentioned in 1 or 2 reviews earlier, my first nugget would simply be to keep up the good stuff. I think DeskAway has been built very well, and also positioned very well, so I would recommend strongly that it is kept that way, and the rewards will come.

2. I am not familiar with the competitive landscape for the business. So of course, from a feature comparison point of view, or pricing point of view, if there are any reasons for customers to consider other options, those need to be addressed by DeskAway.

3. My nuggets this time around, rather than for DeskAway, may be for other entrepreneurs, who could look at various specific elements of DeskAway and learn from the same:

a. The home page: is very focused. Drives home the key communication at the outset. In few quick bullets – not long, drawn paragraphs. As you scroll down, there are specific horizontal sections (although not separated by any kind of separators) each of which drive home one key point, that could be critical for customers to move ahead. The identification of the key points and then, the presentation in this manner, is very impressive.

b. The overall colors and fonts used on the site are very refreshing. Easy on the eye, soothing colors, yet eye catching, enough white space there, absolutely no problem in reading the content!

c. The individual links on the home page are again, simple, straightforward and exactly what prospects may look for. A tour of the product, FAQs, comparison with other options, pricing details… nothing left to the imagination. Quick and simple links to get you the information.

All in all, I have been very impressed with the website. I have not tried the product, but assuming the same diligent effort in the product as well (and do note this reaction – looking at a good clean site, I am giving them the benefit of doubt, without knowing, that the product will also be good; likewise if you have a great product, but the site is poorly done, a prospect may have already formed an opinion about the company, before he moves into the product area!), I have all the reasons to believe that DeskAway is going to be a brilliant success! I urge other entrepreneurs to make DeskAway a model to learn from!


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April 17, 2009 Posted by | Uncategorized | , , , , , , | 10 Comments