The Gray Hair Speaketh

Advice that is largely Unsolicited.. – The Web 2.0 Factory

It is interesting that I start this new blog, with a review of a website that starts from the last letter of the alphabet. Maybe I will end up going from Z to A!
Harsh Jain, the founder of the website,, presented his product at the Bar Camp5, in Mumbai.

What is it about? enables anyone to start a Social Networking site, with many of the standard features that such sites need. Getting started with a base level social networking site of your own is very simple. You can select the applications that you need there, and enable them for your own site.

What more?

Your site can be hosted by Zopte and can have your own domain name. With simple markup language like steps that Zopte suggests, you can make your own applications. And add those to your site as well. That in fact, is the clear advantage that zopte offers. Not having to depend on widgets and such, you could potentially create features on your site, by yourself, with simple steps.

The entire service is free at this time.

My observations:

At this time, clearly there are no revenue channels, and clearly there are costs.

At this time, I am seeing challenges in SEO work done on the site’s own pages. If you see the screen shot above, it does not even have a page title. How will the service grow?

Although the site has been “launched”, many of the links on home page itself, appear to be ‘coming soon’.

Wisdom Nuggets:

1. At first view, the service appeared a lot like Harsh explained the differences, especially with regards to the markup language that enables any kind of new applications to be made and integrated. Fair enough. But then the difference needs to be something that a LOT of people need, something that is easily communicated across the site (at this time, it does not come out so obvious). And after all that, you still m have to face the brand equity factor, in favor of your larger competitor.

2. There has to be a real estimate of the market size for this. If there is so-called markup language, even if it is simple enough, the application is not exactly the kind that a common non-techie user can quickly adapt to! Then when you see the techie space, would they like to use a ready tool, or they would also want to make a tool themselves? Who indeed, would be the regular users of a service like this one? Or put it in another way, the application is a little complicated for common usage, and a little too simple for a flexible techie user.

3. Then there is always the revenue challenge. How will revenue be made? Also once you figure out a revenue channel, you have to see the potential projected value of money that could be made there. Overall viability of the project is determined by summing up these different revenue options.

    In conclusion, there is a clear need to figure out the revenue lines and then do a dispassionate working of the larger business plan that could emerge.

    If there is an acknowledged challenge to the business model, I may even recommend checking if it is possible to adapt the service for WordPress. Or in other words, offer this platform from within the WordPress pages, and give these value additions to all WordPress users. There would be quick, large scale adaption, and the viability will no longer be your problem alone, but also that of WordPress!!

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    February 21, 2009 Posted by | Startup, Technology | , , , | Leave a comment